We Build Or Buy The Web’s Best Digital Experience Optimization Tools

Our entire portfolio is dedicated to removing bad online experiences and using intentional design to accelerate growth.

Get in Touch

Our Portfolio

We’re assembling a collection of products and services that can help you build customer experiences that are both enjoyable and performant.

UserInput.io

UserInput

A fast and affordable customer research service for ecommerce brands.

Learn More

Commerce Critiques

Commerce Critiques

Conversion-focused website audits conducted by experienced CRO professionals.

Learn More

Commerce Critiques

Magnolia

Software designed to help UX researchers recruit, schedule, and manage their projects.

Learn More

Your Company

Your Company

Looking to sell your product? Let’s see if it’s a good mutual fit.

Get In Touch

Our Thesis

What makes an opportunity a good fit for our goals.

Alignment

Alignment

A market, customer, and value proposition we “get.”

Proven Demand

Proven Demand

Customers and prospects who are willing to pay.

Strong Margins

Strong Margins

Solid revenue with reasonable operating costs.

Staying Power

Staying Power

Aged, with little risk of seasonality or changing tastes.

Differentiation

Differentiation

Something unique that stands out from alternatives.

Defensibility

Defensibility

A competitive advantage that isn’t easily replicated.

Stickiness

Stickiness

Strong retention and high customer lifetime value.

Efficiency

Efficiency

Lean teams with well documented processes.

Path To Growth

Path To Growth

Clear opportunities for increasing revenue over time.

Our Process

Lorem ipsum dolor sit amet consecetetur adipiscing elit sed do eiusmod.

Respond in

48 hours

Make an offer in

7 days

Close the deal in

1 month

Our process is simple, easy and fast

Lorem ipsum dolor sit amet sed do

Lorem ipsum dolor sit amet sed do

Lorem ipsum dolor sit amet sed do

Lorem ipsum dolor sit amet sed do

Our Team

James Sowers

James Sowers

Advisor

James advises on acquisition strategy at The Good Ventures. Connect with him on Twitter or LinkedIn .

Jon MacDonald

Jon MacDonald

Founder, Advisor & Mentor

Jon founded The Good Ventures, as well one of the world’s best digital journey optimization firms, The Good . Connect with him on LinkedIn .

Natalie Thomas

Natalie Thomas

Advisor & Mentor

Natalie was once dubbed the “Queen of Conversion,” so she knows a thing or two about CRO. Connect with her on LinkedIn .

Caroline Appert

Caroline Appert

Advisor & Mentor

Caroline excels in crafting marketing strategies and executing campaigns across industries. Connect with her on LinkedIn .

Interested in selling your product or service?

Send us a few details and we’ll see if it’s a good mutual fit.