We Build Or Buy The Web’s Best Digital Experience Optimization Tools
Our entire portfolio is dedicated to removing bad online experiences and using intentional design to accelerate growth.
Our Portfolio
We're assembling a collection of products and services that can help you build customer experiences that are both enjoyable and performant.
PredictiveAX
AI agents are shopping, researching, and purchasing on behalf of millions of users. Most websites weren't built for them. Find out if yours works before your competitors do.
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Commerce Critiques
Conversion-focused website audits conducted by experienced CRO professionals.
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Magnolia
Software designed to help UX researchers recruit, schedule, and manage their projects.
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Our Thesis
What makes an opportunity a good fit for our goals.
Alignment
A market, customer, and value proposition we "get."
Proven Demand
Customers and prospects who are willing to pay.
Strong Margins
Solid revenue with reasonable operating costs.
Staying Power
Aged, with little risk of seasonality or changing tastes.
Differentiation
Something unique that stands out from alternatives.
Defensibility
A competitive advantage that isn't easily replicated.
Stickiness
Strong retention and high customer lifetime value.
Efficiency
Lean teams with well documented processes.
Path To Growth
Clear opportunities for increasing revenue over time.
Our Process
We move quickly and keep things simple from start to finish.
48 hours
7 days
1 month
Our Team
Natalie Thomas
Advisor & Mentor
Natalie was once dubbed the "Queen of Conversion," so she knows a thing or two about CRO. Connect with her on LinkedIn .
Caroline Appert
Advisor & Mentor
Caroline excels in crafting marketing strategies and executing campaigns across industries. Connect with her on LinkedIn .
Katy Solovewicz
Lead Developer
Katy leads development, focusing on building, testing, and shipping work that actually moves the needle. She works at the intersection of code, data, and user behavior.
Interested in selling your product or service?
Send us a few details and we'll see if it's a good mutual fit.
